Now What?


First things first, everyone needs to take care of their physical and emotional health. Wash your hands. Practice “social distancing”. Use the phone, Facetime, Zoom and the many tools we have available to stay in touch with friends and family. We’re all in this together and we can get through it together.

The world changed a few weeks ago. A few weeks ago, how many people used words like “Covid-19” or “pandemic”? Whoever even heard of “Social Distancing”? 

I guarantee that about 9 months from now, we’ll all look back at the events of 2020 and a lot of what we’ll see will be determined by the actions we take today. Company owners and executives who take the time now to make sure their sales organizations are strong, optimized and effective will be the ones who prosper despite current events.

Some questions to consider:

  • What are your salespeople, your managers and leaders doing with the extra time they have now that they’re not traveling? 
  • What kind of impact is becoming a remote sales force having on your organization? 
  • Do your existing systems and processes support the people who work remotely? 
  • What are you doing today to develop your sales team and give them the tools and guidance they need in the coming months, in a time of crisis and rapid change?

The answers to these questions will vary widely from company to company but one thing’s for sure. More than ever in recent memory, the companies who can answer these vital questions, and many more, and act on those answers, will be the companies that make it through this crisis and come out stronger than ever on the other side.

The world changed a few weeks ago. Those of us who can change with it will continue to thrive. 

How about you? As a business leader, are you thinking about:

  • Right sizing your sales team?
  • Wondering who to keep that will help you grow through this?
  • Do I need to re-align my sales team?
  • How can we make decisions now that will make us stronger on the bounce?

For some free resources to gather the sales intelligence you need now, click here.

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